The image is © Philippe Apeloig. See our image rights statement.

 

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2007

  • Work on this object began.

2013

  • We acquired this object.

2020

2025

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Digital Animation, T constructivist: The New York Times Style Magazine

This is a Digital animation. It was designed by Philippe Apeloig. It is dated 2007 and we acquired it in 2013. Its medium is moving image (digital video, 2 min.; color, sound). It is a part of the Digital department.

Although silkscreen poster design remains a central part of Philippe Apeloig’s practice, he also constantly creates work in the field of moving graphics. This playful animation, designed for T: The New York Times Style Magazine, transforms the magazine’s “T” logo into a myriad of figures. Its soundtrack features the astonished cheers and flashbulbs associated with a celebrity’s arrival on a red carpet. Apeloig uses this digital medium to its fullest potential, deconstructing this single letter into a series of abstract shapes that are constantly reinvented.

This object was donated by Philippe Apeloig. It is credited Gift of Philippe Apeloig.

Cite this object as

Digital Animation, T constructivist: The New York Times Style Magazine; Designed by Philippe Apeloig (French, b. 1962); France; moving image (digital video, 2 min.; color, sound); Gift of Philippe Apeloig; 2013-16-6

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-3.collection.cooperhewitt.org/objects/35460853/ |title=Digital Animation, T constructivist: The New York Times Style Magazine |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=4 November 2025 |publisher=Smithsonian Institution}}</ref>